... And they were interesting. One of them was called media consumption, I think. And it was just like, 'cause this is meant to be like game developers talking to game developers. ...
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... which is that I started, I don't remember who, you must've reached out to me 'cause I wasn't really pitching myself, but what we started doing in 2004, I believe it was, you had me do a couple columns weekly for gamasutra. And they were interesting. One of them was called media consumption, I think. And it was just like, 'cause this is meant to be like game developers talking to game developers. And so the concept of that column was, I would talk to someone in the industry about what they were watching, what they were reading, what they were listening to, and just to kind of get that sort of more like, I guess, cultural perspective on games, ...