sort of no competition, no comparison with any other system, talking about the games, but also a lot about home finance, very boring commercials. And this is a company Mattel that pioneered TV advertising for toys. They were legendary. And they had this long relationship with the company Ogilvy and Maher. So the switch, which we talk about in the book a lot, to this George Plimpton figure who was a sports journalist, but was also known for being very intelligent and sort of philosophical founded the Paris…
new devices. And you're right, the original advertising with the John Geyer family, sort of no competition, no comparison with any other system, talking about the games, but also a lot about home finance, very boring commercials. And this is a company Mattel that pioneered TV advertising for toys. They were legendary. And they had this long relationship with the company Ogilvy and Maher. So the switch, which we talk about in the book a lot, to this George Plimpton figure who was a sports journalist, but was also known for being very intelligent and sort of philosophical founded the Paris review, the journal, and going with that person, but simultaneously making the very risky decision to piggyback off of Atari. Atari had the lead. They were in the market. They got in ahead of time. They were a hundred dollars cheaper.
In Context
... four hours drive from LA. So for the LA company of Mattel, they could actually drive up to Fresno, you know, in like four hours or whatever. So it was convenient for them. But it was considered, new devices. And you're right, the original advertising with the John Geyer family, sort of no competition, no comparison with any other system, talking about the games, but also a lot about home finance, very boring commercials. And this is a company Mattel that pioneered TV advertising for toys. They were legendary. And they had this long relationship with the company Ogilvy and Maher. So the switch, which we talk about in the book a lot, to this George Plimpton figure who was a sports journalist, but was also known for being very intelligent and sort of philosophical founded the Paris review, the journal, and going with that person, but simultaneously making the very risky decision to piggyback off of Atari. Atari had the lead. They were in the market. They got in ahead of time. They were a hundred dollars cheaper. and they made the risky decision to do hardcore comparisons as a way to take advantage of their greater visibility and market share of Atari's greater visibility and market share and try and ...