- I think in a sped up society, the one we live in now, Sony having that much time to play catch-up would have, they would have lost the generation, given how forward-thinking Microsoft, just to like have the, like Mass Effect and Bioshock are gonna be huge. Call of Duty is gonna be where games are going and they knew that, they knew that, like- - And they got a Halo to deploy. ...

... - If I can go forward thinking with Microsoft, I don't, this, I don't remember definitively how that shook out, but like Bioshock was such this ripple of like new franchise, but like Microsoft somehow locked down a timed exclusive. ...
01:03:55 - 01:04:11
In Context
... - Oh, super good, super good. - Yeah. - But we're talking about favorite 360 games that are not. - First place best favorite 360 game, crazy question. - 'Cause like I said, we're not, 'cause like, it's definitely up there for me. - If I can go forward thinking with Microsoft, I don't, this, I don't remember definitively how that shook out, but like Bioshock was such this ripple of like new franchise, but like Microsoft somehow locked down a timed exclusive. Again, my memory is that it wasn't a paid for thing, just like it's a Western developer and Sony was a little less interested maybe, maybe money. - And it was hard to develop for probably, 'cause it was a little bit weird. - Alex hinted to that earlier, ...